How to turn off ACR on a Roku TV
Roku TVs are made by several brands, TCL and Hisense among them, but they share Roku’s menus. Roku calls content recognition Automatic Content Recognition and keeps it in Smart TV Experience; older software calls it Use Info from TV Inputs.
Updated
Step by step
On the TV
Labels from Roku’s support pages and privacy policy, updated in 2026.
- Open Smart TV Experience.
- Untick Automatic Content Recognition (ACR). On older software the entry is Use Info from TV Inputs.
- Untick the viewing information disclosure in the same menu. Roku’s pages call it Viewing Information Disclosure or Content Viewing Disclosure.
- Untick Personalize ads and choose Reset advertising ID.
From the web
- Sign in at my.roku.com, open the privacy settings and then Smart TV Experience.
Menus change with TV updates: if a label does not match, look for the closest entry in the same section.
What ACR powers on a Roku TV
Roku uses content recognition for More Ways to Watch, a US-only feature that suggests streaming alternatives while you watch antenna TV. Switching ACR off turns More Ways to Watch off too.
What stays on
Roku’s privacy policy says it still receives data about how you use the TV and what you stream after ACR is off. The ad tracking choice is reset by a factory reset, so check it again afterwards.
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Questions
Do I lose anything by turning off ACR on a Roku TV?
More Ways to Watch, the US feature that suggests streaming alternatives to what is on antenna TV. Apps and inputs keep working.
Does a factory reset turn tracking back on?
It resets the ad tracking choice, according to Roku. Check Smart TV Experience and Advertising again after any reset.
Sources
- Using More Ways to Watch on your Roku TV, Roku Support · checked on October 21, 2026
- Roku Privacy Policy, Roku · checked on October 21, 2026
- Ad tracking on Roku devices, Roku · checked on October 21, 2026
- Advertising privacy settings on TVs and streaming devices, Network Advertising Initiative · checked on October 21, 2026
- How to Turn Off Smart TV Snooping Features, Consumer Reports · checked on October 21, 2026
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